Digital and Social Media Advertising

Categories: Business

About Course

This course is designed to give you a practical, hands-on understanding of digital and social media advertising. You’ll learn how to plan, create, and manage ad campaigns across leading platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter/X, and Google Ads. Whether you are a beginner or have some marketing experience, this course will guide you through the entire process—from identifying your target audience and crafting compelling ad creatives to optimizing campaigns and measuring results. By the end, you’ll be equipped with the skills to confidently run effective ad campaigns that drive real business results.

The fundamentals of digital advertising and how it differs from traditional advertising
How to set up, manage, and optimize ads on major platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, and Google Ads)
Audience targeting, segmentation, and retargeting strategies
Crafting compelling ad creatives and copy that convert
Budgeting, bidding strategies, and measuring ROI
Using analytics tools to track performance and optimize campaigns
Best practices for A/B testing and campaign scaling
Trends and innovations in digital & social media advertising

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Digital and Social Media Advertising

About Course

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